Digital Marketing News

Keep up to date with the latest news and trends in Digital Marketing in Vancouver with our regular blog posts.  Please let us know if you would like more information or have a suggestion for a blog post.

Advertising on Facebook and Instagram

Advertising on Facebook and Instagram

Social media marketing provides large and small businesses alike a powerful medium to reach prospective customers locally and around the world. Consider the fact that Facebook has nearly 3 billion users as of 2022 and Instagram is projected to have more than 1 billion users by year end…

Why Google Reviews Matter

Why Google Reviews Matter

What are the benefits of Google reviews for your business? When it comes to online marketing, it is arguable that few tools pack as much punch as Google reviews. First of all, they cost nothing while also lending credibility to your business and boosting your search engine optimization (SEO).

The Importance of Social Media Posting

The Importance of Social Media Posting

In the early 2000s, less than 10 per cent of adults in North America reported using social media whereas more than 70 per cent report using it today. So, with that in mind, let’s talk more about the importance of social media posting from a marketing perspective.

Everything you Need to Know about Sales Funnels

Everything you Need to Know about Sales Funnels

In marketing lingo, a sales funnel describes your customer’s path to making a purchase. Visually, this path can be represented as a funnel with the top of the funnel representing your marketing approach and the bottom of the funnel representing purchasing customers.

The Importance of Video Content

The Importance of Video Content

Video content is a critical component of your search engine optimization (SEO) strategy. Not only is video content a powerful tool for developing brand awareness, online trends suggest that video consumption on websites has increased exponentially over the last few years.

Boost your SEO with a Blog

Boost your SEO with a Blog

Your blog can be an incredibly powerful tool to boost your search engine optimization (SEO). Unleashing the potential of a blog can not only improve your SEO, but can also help you to reach and engage your target audience better.

Google Business Profile Vancouver

Google Business Profile Vancouver

I remember being a kid in high school when the internet first came to town. I thought, “I’m not going to learn this – what a waste of time!” Here we are more than 25 years later and so much of our day-to-day lives rely on interacting with the internet. Without an online presence it’s hard to exist nowadays.

The Secret to Creating an Exceptional Website

The Secret to Creating an Exceptional Website

Pretend you’re a customer… Its predicted that by 2020 people will self manage 85% of their relationship with a business online without talking to a real person. Put yourself in your customers shoes and see how easy it is to do business with you.

DIY vs WordPress Websites

DIY vs WordPress Websites

I often get asked “Why would someone want a WordPress when they could get one of these DIY websites cheaper and quicker”?
My answer is usually… “If you cut your own hair, the front can look okay, but the back will be a disaster”

Why your website is so important

Why your website is so important

Running a business is a constant battle and you need all the help you can get. Your website needs to be your best friend in business. It needs to bring you more business, give you credibility, and make a good first impression.