Keep the design simple, clean, and easy to use. Although very ugly, Ebay and Amazon are so successful because they make it easy to buy.
Make them believe
Your website should have testimonials and reviews. Think about Amazon and Ebay. They are covered in testimonials and reviews.
If you want people to buy from you then reassure them that if there is the slightest problem then they can expect their money back, or get a replacement. Take the risk out of the transaction.
How much and when do I get it?
Let you customers know right away how much the products are and how long it will take to deliver it. Don’t make them search or you will lose the sale.
Keep it Simple Stupid!
In order to clinch that sale you need to make the whole process as simple as possible with only the minimum questions in order to purchase and deliver the goods.
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