5 Steps to Success with Google My Business.
What if I told you that half of people who conduct a local Google search will visit one of the businesses they discover that day? How would that change your approach to online marketing? Obviously, we live in an era where your online presence is critical to the success of your business, and Google My Business is a great way to get found online and maintain your competitive edge. Let’s have a look at 5 steps to success with Google My Business.
Google My Business is a free service and all you need to do to get started is create your listing. Start by logging in to your business’ Google account (or create one), navigate to google.com/business, and click on “Start Now.” From there, you’ll enter your business name, location details, and answer a few simple questions about your business including your business category.
Before your Google My Business listing is active, you’ll need to verify your business. Google My Business makes it easy to verify your business by phone or email, and there are even postcard and instant verification options. Each of the verification options is explained with simple step-by-step instructions, but the instant verification option requires that you’ve already verified your business in Google Search Console – another free Google tool that is great if you want to monitor your website’s performance.
5 Steps to Success with Google My Business
Optimizing your Google My Business listing is where expert advice can come in handy. Ultimately, you want to provide as much information about your business in a variety of media formats including text, photos, and videos. It’s important that the information you provide is accurate and regularly updated to reflect your current business operations.
But, media optimization is equally important. Google suggests that businesses that optimize their Google My Business listing with photos and other media see approximately a third more traffic to their website and more than 40% more requests for directions to their stores. Photos encourage engagement from visitors to your listing, and they provide more information about your business as well.
Videos and reviews also enhance consumer engagement and make it more likely that searchers will visit your website and ultimately your store. Of course, there are very specific guidelines for uploading videos and photos and our team of marketing professionals at 99 Digital are poised to help you optimize your Google My Business listing so you can enjoy impressive returns on your marketing investment.
Get the App
Once your Google My Business listing is optimized, you can use the Google My Business app to monitor and update your listing on the fly. You can update business information such as hours and contact details, but you can also post new pictures and change other settings. 99 Digital offers expertise in managing your Google My Business listing, and conveniently the app allows website owners to share
ownership of a listing with other users.
Utilize the Features
Finally, it’s important to understand and effectively utilize the features of Google My Business. In the past Google Places allowed business owners to monitor and adapt their business profiles, but today Google My Business represents a centralized tool for managing Google Search, Google Maps, and Google+.
If you’d like to learn more about how Google My Business can help you achieve greater success, contact 99 Digital today.