Digital Marketing News
Keep up to date with the latest news and trends in Digital Marketing in Vancouver with our regular blog posts. Please let us know if you would like more information or have a suggestion for a blog post.
Landing pages feature a focused message and a call to action and are ultimately designed to generate quality leads and boost conversion rates.
Customer relationship management (CRM) technology is fundamentally a tool that allows businesses such as yours to capture, monitor, and improve relationships with current and potential customers.
There are many benefits of email lists that you may have not realized. Social media algorithms are constantly changing – ensuring that your message reaches your target audience requires a nuanced social media marketing strategy;
You launched a successful marketing campaign and you are busier than ever. Your business is a growing success and you’ve decided to take a step back from your marketing efforts. As the old adage says, ‘if it ain’t broke, don’t fix it.’ ...
As a content management system (CMS), WordPress rose to prominence not only because it is free and open-source but also because it is user-friendly and can be utilized to build websites without requiring specialized skills or knowledge.
Customer relationship management (CRM) software allows business owners to efficiently manage communications with leads and clients so they can build stronger and longer lasting relationships. A CRM represents a centralized and organized software system where you can store all your client data and client communications so that you can improve and expand business relationships. In a nutshell, you can streamline your workflow with a CRM so that you stay connected and build new connections more easily.
Social media marketing provides large and small businesses alike a powerful medium to reach prospective customers locally and around the world. Consider the fact that Facebook has nearly 3 billion users as of 2022 and Instagram is projected to have more than 1 billion users by year end…
What are the benefits of Google reviews for your business? When it comes to online marketing, it is arguable that few tools pack as much punch as Google reviews. First of all, they cost nothing while also lending credibility to your business and boosting your search engine optimization (SEO).
In the early 2000s, less than 10 per cent of adults in North America reported using social media whereas more than 70 per cent report using it today. So, with that in mind, let’s talk more about the importance of social media posting from a marketing perspective.
Blogging will always be a foundation of SEO; and when it’s done well, it brings traffic to your site, generates and converts leads, and allows you to build dynamic and reciprocal relationships with your customers.
In marketing lingo, a sales funnel describes your customer’s path to making a purchase. Visually, this path can be represented as a funnel with the top of the funnel representing your marketing approach and the bottom of the funnel representing purchasing customers.
Video content is a critical component of your search engine optimization (SEO) strategy. Not only is video content a powerful tool for developing brand awareness, online trends suggest that video consumption on websites has increased exponentially over the last few years.
What if I told you that half of people who conduct a local Google search will visit one of the businesses they discover that day? How would that change your approach to online marketing?
Social media matters. At this point, we’re well into the digital age and the reality of this world is consumers use the internet and social media to discover and connect with all types of businesses.
Your blog can be an incredibly powerful tool to boost your search engine optimization (SEO). Unleashing the potential of a blog can not only improve your SEO, but can also help you to reach and engage your target audience better.
During the pandemic, there has been a huge shift to online consumerism. As face-to-face interactions have been restricted, most industries have transitioned to offering online services.
I remember being a kid in high school when the internet first came to town. I thought, “I’m not going to learn this – what a waste of time!” Here we are more than 25 years later and so much of our day-to-day lives rely on interacting with the internet. Without an online presence it’s hard to exist nowadays.
Pretend you’re a customer… Its predicted that by 2020 people will self manage 85% of their relationship with a business online without talking to a real person. Put yourself in your customers shoes and see how easy it is to do business with you.
It has been often said that it’s better to have no website than a bad website. Pretty harsh, but consider this; 98% of customers have reported that they stop engaging with a brand after a bad experience online.
Consumers know what they want when it comes to visiting a website and they don’t differentiate between small business and big business.