Digital Marketing News

Keep up to date with the latest news and trends in Digital Marketing in Vancouver with our regular blog posts.  Please let us know if you would like more information or have a suggestion for a blog post.

Customer Retention with a CRM

Customer Retention with a CRM

Customer relationship management (CRM) technology is fundamentally a tool that allows businesses such as yours to capture, monitor, and improve relationships with current and potential customers.

Why Email Lists Trump Social Media

Why Email Lists Trump Social Media

There are many benefits of email lists that you may have not realized. Social media algorithms are constantly changing – ensuring that your message reaches your target audience requires a nuanced social media marketing strategy;

Importance of Maintaining your Marketing

Importance of Maintaining your Marketing

You launched a successful marketing campaign and you are busier than ever.  Your business is a growing success and you’ve decided to take a step back from your marketing efforts.  As the old adage says, ‘if it ain’t broke, don’t fix it.’ ...

What is WordPress

What is WordPress

As a content management system (CMS), WordPress rose to prominence not only because it is free and open-source but also because it is user-friendly and can be utilized to build websites without requiring specialized skills or knowledge.

Streamline your Workflow with a CRM

Streamline your Workflow with a CRM

Customer relationship management (CRM) software allows business owners to efficiently manage communications with leads and clients so they can build stronger and longer lasting relationships. A CRM represents a centralized and organized software system where you can store all your client data and client communications so that you can improve and expand business relationships. In a nutshell, you can streamline your workflow with a CRM so that you stay connected and build new connections more easily.

Advertising on Facebook and Instagram

Advertising on Facebook and Instagram

Social media marketing provides large and small businesses alike a powerful medium to reach prospective customers locally and around the world. Consider the fact that Facebook has nearly 3 billion users as of 2022 and Instagram is projected to have more than 1 billion users by year end…

Why Google Reviews Matter

Why Google Reviews Matter

What are the benefits of Google reviews for your business? When it comes to online marketing, it is arguable that few tools pack as much punch as Google reviews. First of all, they cost nothing while also lending credibility to your business and boosting your search engine optimization (SEO).

The Importance of Social Media Posting

The Importance of Social Media Posting

In the early 2000s, less than 10 per cent of adults in North America reported using social media whereas more than 70 per cent report using it today. So, with that in mind, let’s talk more about the importance of social media posting from a marketing perspective.

Everything you Need to Know about Sales Funnels

Everything you Need to Know about Sales Funnels

In marketing lingo, a sales funnel describes your customer’s path to making a purchase. Visually, this path can be represented as a funnel with the top of the funnel representing your marketing approach and the bottom of the funnel representing purchasing customers.

The Importance of Video Content

The Importance of Video Content

Video content is a critical component of your search engine optimization (SEO) strategy. Not only is video content a powerful tool for developing brand awareness, online trends suggest that video consumption on websites has increased exponentially over the last few years.

Boost your SEO with a Blog

Boost your SEO with a Blog

Your blog can be an incredibly powerful tool to boost your search engine optimization (SEO). Unleashing the potential of a blog can not only improve your SEO, but can also help you to reach and engage your target audience better.

Launch Online Grant Program

Launch Online Grant Program

During the pandemic, there has been a huge shift to online consumerism. As face-to-face interactions have been restricted, most industries have transitioned to offering online services.

Google My Business Vancouver

Google My Business Vancouver

I remember being a kid in high school when the internet first came to town. I thought, “I’m not going to learn this – what a waste of time!” Here we are more than 25 years later and so much of our day-to-day lives rely on interacting with the internet. Without an online presence it’s hard to exist nowadays.

The Secret to Creating an Exceptional Website

The Secret to Creating an Exceptional Website

Pretend you’re a customer… Its predicted that by 2020 people will self manage 85% of their relationship with a business online without talking to a real person. Put yourself in your customers shoes and see how easy it is to do business with you.

No website is better than a bad website

No website is better than a bad website

It has been often said that it’s better to have no website than a bad website. Pretty harsh, but consider this; 98% of customers have reported that they stop engaging with a brand after a bad experience online.