Digital Marketing News
LATEST NEWS AND TRENDS FOR DIGITAL MARKETING AROUND THE WORLD.
Digital Marketing News
Keep up to date with the latest news and trends in Digital Marketing in Vancouver with our regular blog posts. Please let us know if you would like more information or have a suggestion for a blog post.
5 Signs AI Has Stopped Recommending Your Business
Every week I run a simple test on local businesses. I ask ChatGPT or Gemini “who’s the best [their category] in [their area]?” and see if the business shows up.
More than half the time, they don’t. And the owner has no idea.
Here are five signs your business may have quietly dropped off AI’s shortlist — and what each one means. You can check every one of these in the next ten minutes.
Getting Recommended by AI Isn’t a One-Time Job
When someone needs a plumber, a dentist, a bookkeeper, or a coffee shop, they used to Google it and scroll through a list. Now, increasingly, they ask Gemini or ChatGPT – and get one, two, or three recommendations back. No list. No scrolling. Just an answer.
AI Search Visibility Audit – Why it’s so important.
AI search doesn’t give customers a list to choose from. It gives them an answer. When someone asks Gemini “who’s a good landscaper on the North Shore?”, the AI names two or three companies. Not ten. If you’re on the shortlist, you get the phone call. If not, you don’t just rank lower — you don’t exist for that customer.
Achieve Business Goals Through Digital Marketing
Small businesses have more opportunities than ever to grow and compete with larger companies. Digital marketing provides cost-effective strategies to increase brand awareness, generate leads, and drive sales—all without the need for a massive budget.
Digital Marketing Trends for 2025
As we approach 2025, the digital marketing landscape continues to evolve at a rapid pace, driven by technological innovation and shifting consumer behaviors. Staying ahead of these changes is crucial for businesses looking to remain competitive. Here are the key digital marketing trends to watch in 2025:
Why Google Ads is the Best Advertising Platform for Small Businesses
In today’s digital-first world, small businesses face the challenge of reaching their target audience amidst fierce competition and limited budgets. Google Ads (formerly Google AdWords) stands out as a game-changing advertising platform, offering a powerful way to grow your business.
The Ultimate Guide to Google Business Profile Posts
Are you ready to stop stressing over where the next client will come from? Let’s talk about a tool that can make that happen right in your own community: Google Business Profile Posts. If you’ve ever felt overwhelmed trying to boost visibility or convert web searches into paying clients, it’s time to make your Google Business Profile (GBP) work for you.
Another 5 Google Business Profile Mistakes to Avoid
Your Google Business Profile (formerly known as Google My Business) is a crucial tool for enhancing your online presence and attracting local customers. When optimized correctly, it can be a powerful marketing asset. However, many businesses make mistakes that can harm their visibility and credibility. Here are five common Google Business Profile mistakes to avoid:
Future of Sales Funnels and Landing Pages in Modern Digital Marketing
In the fast-paced world of digital marketing, sales funnels and landing pages have long been staples of successful online strategies. But as technology evolves and consumer behavior shifts, marketers are left wondering: Do these traditional tools still work? What does the future hold for sales funnels and landing pages?
How AI is Revolutionizing Website Design
he landscape of website design is evolving rapidly, with Artificial Intelligence (AI) at the forefront of this transformation. AI technologies are not only enhancing the design process but also making websites more intuitive, personalized, and efficient.
How to Use Google Business Profile Insights to Improve Your Marketing
Google Business Profile (GBP) is a powerful tool for local businesses, providing essential visibility on Google Search and Maps. However, beyond just listing your business, Google Business Profile offers valuable insights that can significantly enhance your marketing strategies.
Easy Steps to Create High-Converting Sales Funnels
Creating a high-converting sales funnel is essential for any business looking to maximize their sales and improve their customer acquisition strategy. A sales funnel guides potential customers through a step-by-step process, ultimately leading to a purchase. Here’s a comprehensive guide on how to create an effective sales funnel that converts.
The Latest Trends in Google Business Profile Optimization
In today’s digital age, having a strong online presence is essential for businesses of all sizes. With consumers increasingly turning to the internet to find local products and services, optimizing your Google Business Profile (GBP) has never been more important.
Common Mistakes to Avoid When Creating Sales Funnels and Landing Page
A sales funnel is a series of steps that guide a potential customer from initial awareness of your product or service to a purchase. Landing pages are specific pages on your website that are designed to capture leads or drive sales.
5 Google Business Profile Mistakes to Avoid
n today’s digital age, it is more important than ever for businesses to have a strong online presence. One of the best ways to do this is to claim and optimize your Google Business Profile (GBP).
AI’s Impact on Human Engagement
In an age where technology continues to redefine the way we live, work, and communicate, the role of artificial intelligence (AI) in website content creation is emerging as a game-changer.
Having a Disability Accessible Website
In 2023, having a disability accessible website is more important than ever in Canada. Ensuring that your website is accessible to all users, regardless of their abilities, is not only a legal requirement but also a moral obligation. Accessibility is about creating equal opportunities and inclusivity, allowing individuals with disabilities to access and navigate your website with ease.
Google Business Profile is Essential for Marketing Your Business
We now know that having a good Google Business Profile (GBP) listing is an essential marketing tool creating for online success. GBP is a free tool that allows businesses to manage their online presence on Google Search and Maps.
One Star Google Reviews Answers
An unanswered Google review means it’s true. The best way to counteract a bad review is by posting a compressive reply.
When answering a bad review, be humble, own it and respond with respect. But by all means, don’t get into an argument.
Unlocking the Power of LinkedIn
In the world of business, networking and lead generation have always played crucial roles in achieving success. If you’re a B2B business then you need to be where your customers are hanging out.