FIND, CAPTURE & NURTURE

In today’s digital-first world, small businesses face the challenge of reaching their target audience amidst fierce competition and limited budgets. Google Ads (formerly Google AdWords) stands out as a game-changing advertising platform, offering a powerful way to grow your business.

Are you ready to stop stressing over where the next client will come from? Let’s talk about a tool that can make that happen right in your own community: Google Business Profile Posts. If you’ve ever felt overwhelmed trying to boost visibility or convert web searches into paying clients, it’s time to make your Google Business Profile (GBP) work for you.

Your Google Business Profile (formerly known as Google My Business) is a crucial tool for enhancing your online presence and attracting local customers. When optimized correctly, it can be a powerful marketing asset. However, many businesses make mistakes that can harm their visibility and credibility. Here are five common Google Business Profile mistakes to avoid:

In the fast-paced world of digital marketing, sales funnels and landing pages have long been staples of successful online strategies. But as technology evolves and consumer behavior shifts, marketers are left wondering: Do these traditional tools still work? What does the future hold for sales funnels and landing pages?

he landscape of website design is evolving rapidly, with Artificial Intelligence (AI) at the forefront of this transformation. AI technologies are not only enhancing the design process but also making websites more intuitive, personalized, and efficient.

Google Business Profile (GBP) is a powerful tool for local businesses, providing essential visibility on Google Search and Maps. However, beyond just listing your business, Google Business Profile offers valuable insights that can significantly enhance your marketing strategies.

Creating a high-converting sales funnel is essential for any business looking to maximize their sales and improve their customer acquisition strategy. A sales funnel guides potential customers through a step-by-step process, ultimately leading to a purchase. Here’s a comprehensive guide on how to create an effective sales funnel that converts.

In today's digital age, having a strong online presence is essential for businesses of all sizes. With consumers increasingly turning to the internet to find local products and services, optimizing your Google Business Profile (GBP) has never been more important.

A sales funnel is a series of steps that guide a potential customer from initial awareness of your product or service to a purchase. Landing pages are specific pages on your website that are designed to capture leads or drive sales.

n today's digital age, it is more important than ever for businesses to have a strong online presence. One of the best ways to do this is to claim and optimize your Google Business Profile (GBP).

In an age where technology continues to redefine the way we live, work, and communicate, the role of artificial intelligence (AI) in website content creation is emerging as a game-changer.

In 2023, having a disability accessible website is more important than ever in Canada. Ensuring that your website is accessible to all users, regardless of their abilities, is not only a legal requirement but also a moral obligation. Accessibility is about creating equal opportunities and inclusivity, allowing individuals with disabilities to access and navigate your website with ease.

We now know that having a good Google Business Profile (GBP) listing is an essential marketing tool creating for online success. GBP is a free tool that allows businesses to manage their online presence on Google Search and Maps.

An unanswered Google review means it's true.  The best way to counteract a bad review is by posting a compressive reply. When answering a bad review, be humble, own it and respond with respect.  But by all means, don't get into an argument.

Is your business B2B? Find potential leads on the worlds largest business networking platform. In the world of business, networking and lead generation have always played crucial roles in achieving success. If you’re a B2B business then you need to be where your customers are hanging out. LinkedIn, the world's largest professional networking platform, has emerged as a powerhouse for businesses seeking to engage with potential leads. Let’s explore the numerous benefits of using LinkedIn for lead generation and outline effective methods to engage with potential leads on the platform.

Online reviews have become a crucial factor in shaping the reputation and success of businesses. Among various platforms, Google Reviews hold significant weight due to the popularity and trustworthiness of Google. In this article, we will guide you through the process of obtaining and responding to 5-star Google Reviews using your Google Business Profile.

Ensuring website accessibility for disabled persons in Canada is essential for several reasons, and there are both moral and legal obligations to do so. Let's explore the benefits and the relevant laws:

In today's digital age, businesses must stay up-to-date with the latest trends in marketing and advertising to remain competitive. One of the most important aspects of this is creating high-quality content that engages and informs potential customers.

Video content can be a valuable addition to any website for several reasons. Firstly, videos can increase engagement and improve user experience by providing a dynamic and visually stimulating way to consume information.

Websites are still necessary for many businesses and organizations as they serve as an online presence and a means of providing information and resources to customers and users.

Through email, social media, and other online marketing platforms, newsletters can be a very powerful tool for engaging your customers. From maintaining regular contact and eliciting feedback or reviews to promotional activities and information-sharing,

Landing pages feature a focused message and a call to action and are ultimately designed to generate quality leads and boost conversion rates.

Customer relationship management (CRM) technology is fundamentally a tool that allows businesses such as yours to capture, monitor, and improve relationships with current and potential customers.

There are many benefits of email lists that you may have not realized. Social media algorithms are constantly changing – ensuring that your message reaches your target audience requires a nuanced social media marketing strategy;

You launched a successful marketing campaign and you are busier than ever.  Your business is a growing success and you’ve decided to take a step back from your marketing efforts.  As the old adage says, ‘if it ain’t broke, don’t fix it.’  Unfortunately, this adage does not apply to marketing.  In fact, the importance to maintaining your marketing when you are busy is just as important as when you are starting up.  Marketing is not a static endeavour where you reach a level of achievement and you are done.  Instead, it is a means for maintaining a connection with current clients, building connections with new clients, and engaging clients so you create lasting relationships.  Let’s look at some of the main reasons for the importance to maintain your marketing even if you are busy. ​Engagement Engaging clients or customers is one of the core principles of marketing.  An effective marketing strategy allows your business to maintain contact and interaction with current and potential clients.  Marketing is a tool for educating folks about your products and services and about what’s unique and interesting about your business.  Particularly, regular social media marketing activities are a great way to give your customers a…

As a content management system (CMS), WordPress rose to prominence not only because it is free and open-source but also because it is user-friendly and can be utilized to build websites without requiring specialized skills or knowledge.

Customer relationship management (CRM) software allows business owners to efficiently manage communications with leads and clients so they can build stronger and longer lasting relationships. A CRM represents a centralized and organized software system where you can store all your client data and client communications so that you can improve and expand business relationships. In a nutshell, you can streamline your workflow with a CRM so that you stay connected and build new connections more easily.

Social media marketing provides large and small businesses alike a powerful medium to reach prospective customers locally and around the world. Consider the fact that Facebook has nearly 3 billion users as of 2022 and Instagram is projected to have more than 1 billion users by year end...

What are the benefits of Google reviews for your business? When it comes to online marketing, it is arguable that few tools pack as much punch as Google reviews. First of all, they cost nothing while also lending credibility to your business and boosting your search engine optimization (SEO).

In the early 2000s, less than 10 per cent of adults in North America reported using social media whereas more than 70 per cent report using it today. So, with that in mind, let’s talk more about the importance of social media posting from a marketing perspective.

Blogging will always be a foundation of SEO; and when it’s done well, it brings traffic to your site, generates and converts leads, and allows you to build dynamic and reciprocal relationships with your customers.

In marketing lingo, a sales funnel describes your customer’s path to making a purchase. Visually, this path can be represented as a funnel with the top of the funnel representing your marketing approach and the bottom of the funnel representing purchasing customers.

Video content is a critical component of your search engine optimization (SEO) strategy. Not only is video content a powerful tool for developing brand awareness, online trends suggest that video consumption on websites has increased exponentially over the last few years.

What if I told you that half of people who conduct a local Google search will visit one of the businesses they discover that day? How would that change your approach to online marketing?

Social media matters. At this point, we’re well into the digital age and the reality of this world is consumers use the internet and social media to discover and connect with all types of businesses.

Your blog can be an incredibly powerful tool to boost your search engine optimization (SEO). Unleashing the potential of a blog can not only improve your SEO, but can also help you to reach and engage your target audience better.

During the pandemic, there has been a huge shift to online consumerism. As face-to-face interactions have been restricted, most industries have transitioned to offering online services.

I remember being a kid in high school when the internet first came to town. I thought, “I’m not going to learn this – what a waste of time!” Here we are more than 25 years later and so much of our day-to-day lives rely on interacting with the internet. Without an online presence it’s hard to exist nowadays.

Pretend you’re a customer... Its predicted that by 2020 people will self manage 85% of their relationship with a business online without talking to a real person. Put yourself in your customers shoes and see how easy it is to do business with you.

It has been often said that it’s better to have no website than a bad website. Pretty harsh, but consider this; 98% of customers have reported that they stop engaging with a brand after a bad experience online.

Consumers know what they want when it comes to visiting a website and they don't differentiate between small business and big business.

I often get asked “Why would someone want a WordPress when they could get one of these DIY websites cheaper and quicker”? My answer is usually... “If you cut your own hair, the front can look okay, but the back will be a disaster”

Running a business is a constant battle and you need all the help you can get. Your website needs to be your best friend in business. It needs to bring you more business, give you credibility, and make a good first impression.

A “Call to Action” (CTA) is a fundamental element of every website page. When a visitor comes to your website they need to be told what to do next.

Your website is usually the first interaction your potential customers have with your business, so you need to make a great first impression.

Websites don’t need to be static! Adding video backgrounds make visiting your website a moving experience.

Companies spend thousands of dollars performing User Experience (UX) tests on their websites to make sure that it works to its full potential.

When a visitor comes to you website you have roughly 0.05 seconds to make an impression. 50 milliseconds to convert a visitor and make them stay.

8 Tips to make sure users will stop and read your website content

Never under estimate the importance of Responsive Website Design in today\'s online world. Mobile users deserve the same quality of Browsing Experience as desktop users and seeing as though more people view and search for websites on a mobile device it is now more important than ever to make sure your website is responsive or optimised for mobile devices. .It\'s important to keep your images flexible and workable so they look good on multiple devices otherwise it will drastically increase download times or look awkward. Get rid of Non-Essential content.  Content overload will slow down load times and lessen mobile users interest. Use the KISS principle as peoples attention span is limited on mobile devices. Have simple well thought out navigation so users can get what they want quickly. Don\'t make it a challenge for your visitors to get the information they need. Update now to a fully responsive website design and keep your visitors engaged.  How does your website look on a mobile device.  Does the menu work?  Can you navigate easily to the right pages?  Does it size correctly? 80% of Google Searches are done on a mobile device 52% of web users have said that a bad…

When selling your products or service online you need to be sure you have designed your website with your customer in mind.

Your "Call to Action" is how you ask for the sale. How effective is yours?

You have just 7 seconds to make a good impression.  Your visitors will have already judged your site in that time. Poor load time, crazy colours, bad logo and layout, popups, confused navigation can all play a factor in your websites first impressions.   1: Introductory Video Keep them engaged with a short introductory video. 60% of visitors will watch a video rather than read text.   2: Value Proposition What is the one reason your customers need you?  Place your Value Proposition above the fold so it can been seen.   3: Let them Scroll We no longer need to limit the page length.  Highlight key sections of your website visitors should look at. Let them explore.   4: Direct their eyes Provide your visitors with some sort of direction.  They need to know what to look at or what to do.  Call to Actions are great for directing your customers.   5: Develop a Connection Don’t make the site about you.  It should be about how you can help them.  Use social media to create a relationship.  Web Design is like Oxygen to companies. Good Design along with User Experience leaves us asking for more. Remember you only…

Navigation is crucial to the users experience on your website. Whilst Content is King, if they can't find it easily it becomes the Joker.

Good quality photographs on your website tell a story like nothing else and can spark emotion with your audience which keeps them engaged with your site.

Mobile users deserve the same quality of Browsing Experience as desktop users and seeing as though more people view and search for websites on a mobile device it is now more important than ever to make sure your website is responsive or optimised for mobile devices.