The Importance of Social Media Posting

At this stage of the game, the era of social media is well-established. There are a lot of opinions about the benefits and drawback of social media; whereas social media has galvanized revolutions (think Egypt) and helps connect marginalized members of society with community, research also indicates that social media can have negative impacts on mental health. Still, whatever your perspective, the reality is that social media is here to stay and its reach is growing.

In the early 2000s, less than 10 per cent of adults in North America reported using social media whereas more than 70 per cent report using it today. So, with that in mind, let’s talk more about the importance of social media posting from a marketing perspective.

Engaging your Audience

Folks are spending time on social media platforms such as Facebook, Instagram, Twitter, and Snapchat – the evidence is clear. When it comes to expanding your brand awareness and engaging your audience, social media is a very powerful tool. Traditional print ads or television commercials offer unilateral communication with your target audience, but social media allows your audience to interact. They can share relevant finds with their social networks and they can engage with your content.

This not only builds stronger connections with your audience and helps you expand your brand awareness, but also helps to boost conversion rates while encouraging consumer loyalty. Social media posting represents an effective method to encourage customers to buy your products and services. At the same time, social media posting can demonstrate your community connections and activism which further strengthens your consumer bond.

The Importance of Social Media Posting

Search Engine Optimization

Listen – we’re talking marketing here; and if we’re talking marketing in the 21st century, we’re talking about SEO. Full stop – search algorithms such as Google analyze your social media presence when raking your site in search engine results. Not only do social media platforms allow you to quickly and easily share content that impresses search engine algorithms, but these algorithms are actively ranking sites based on their social media activity. If you want to be seen in a Google search ranking, you must embrace social media.

Improved Analytics

An often overlooked benefit of social media posting is that it helps you to understand your customers better while also allowing you to gather more accurate information. As social media is an interactive platform, your posts will garner responses from your current or potential customers. You learn what they like and don’t like and you can tailor your message to your audience. Plus, feedback from social media is instant and easily analyzed. Ultimately, social media represents another avenue for collecting data about your customers and also what elements of your marketing approach are successful and which need tweaking.

Of course, harnessing the true power of social media posting can be a tricky endeavour. It’s part art, part science. Working with a skilled and experienced marketing team such as 99 Digital helps you get the most from your social media marketing activities.

If you need help with your social media marketing strategy I can recommend Jessica Lee Social who has packages to suit small and medium businesses.

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