Blog

Keep up to date with the lates news and trends in Digital Marketing in Vancouver with our regular blog posts.  Please let us know if you would like more informaton or have a suggestion for a blog post. 

Advertising on Facebook and Instagram

Social media marketing provides large and small businesses alike a powerful medium to reach prospective customers locally and around the world. Consider the fact that Facebook has nearly 3 billion users as of 2022 and Instagram is projected to have more than 1 billion users by year end…

Why Google Reviews Matter

What are the benefits of Google reviews for your business? When it comes to online marketing, it is arguable that few tools pack as much punch as Google reviews. First of all, they cost nothing while also lending credibility to your business and boosting your search engine optimization (SEO).

The Importance of Social Media Posting

In the early 2000s, less than 10 per cent of adults in North America reported using social media whereas more than 70 per cent report using it today. So, with that in mind, let’s talk more about the importance of social media posting from a marketing perspective.

Understanding the Value of Blogs for Digital Marketing

Blogging will always be a foundation of SEO; and when it’s done well, it brings traffic to your site, generates and converts leads, and allows you to build dynamic and reciprocal relationships with your customers.

Everything you Need to Know about Sales Funnels

In marketing lingo, a sales funnel describes your customer’s path to making a purchase. Visually, this path can be represented as a funnel with the top of the funnel representing your marketing approach and the bottom of the funnel representing purchasing customers.

The Importance of Video Content

Video content is a critical component of your search engine optimization (SEO) strategy. Not only is video content a powerful tool for developing brand awareness, online trends suggest that video consumption on websites has increased exponentially over the last few years.

5 Steps to Success Google My Business

What if I told you that half of people who conduct a local Google search will visit one of the businesses they discover that day? How would that change your approach to online marketing?

Benefits of Facebook and Instagram Advertising

Social media matters. At this point, we’re well into the digital age and the reality of this world is consumers use the internet and social media to discover and connect with all types of businesses.

Boost your SEO with a Blog

Your blog can be an incredibly powerful tool to boost your search engine optimization (SEO). Unleashing the potential of a blog can not only improve your SEO, but can also help you to reach and engage your target audience better.

Launch Online Grant Program

During the pandemic, there has been a huge shift to online consumerism. As face-to-face interactions have been restricted, most industries have transitioned to offering online services.

Google My Business Vancouver

I remember being a kid in high school when the internet first came to town. I thought, “I’m not going to learn this – what a waste of time!” Here we are more than 25 years later and so much of our day-to-day lives rely on interacting with the internet. Without an online presence it’s hard to exist nowadays.

The Secret to Creating an Exceptional Website

Pretend you’re a customer… Its predicted that by 2020 people will self manage 85% of their relationship with a business online without talking to a real person. Put yourself in your customers shoes and see how easy it is to do business with you.

No website is better than a bad website

It has been often said that it’s better to have no website than a bad website. Pretty harsh, but consider this; 98% of customers have reported that they stop engaging with a brand after a bad experience online.

User Experience – Consumers don’t differentiate between big business or small business

Consumers know what they want when it comes to visiting a website and they don’t differentiate between small business and big business.

DIY vs WordPress Websites

I often get asked “Why would someone want a WordPress when they could get one of these DIY websites cheaper and quicker”?
My answer is usually… “If you cut your own hair, the front can look okay, but the back will be a disaster”

Why your website is so important

Running a business is a constant battle and you need all the help you can get. Your website needs to be your best friend in business. It needs to bring you more business, give you credibility, and make a good first impression.

The psychology of Call to Actions

A “Call to Action” (CTA) is a fundamental element of every website page. When a visitor comes to your website they need to be told what to do next.

A step by step guide to keeping your content current

Your website is usually the first interaction your potential customers have with your business, so you need to make a great first impression.

Video backgrounds on websites can add excitement

Websites don’t need to be static! Adding video backgrounds make visiting your website a moving experience.

Quick User Experience study for your website

Companies spend thousands of dollars performing User Experience (UX) tests on their websites to make sure that it works to its full potential.

How to Capture Attention and Convert Visitors

When a visitor comes to you website you have roughly 0.05 seconds to make an impression.
50 milliseconds to convert a visitor and make them stay.

How to get users to read your content

8 Tips to make sure users will stop and read your website content

The Importance of Responsive Website Design

Never under estimate the importance of Responsive Website Design in today's online world. Mobile users deserve the...

E-Commerce Tips

When selling your products or service online you need to be sure you have designed your website with your customer in mind.

What’s Your “Call to Action”

Your “Call to Action” is how you ask for the sale. How effective is yours?

You have just 7 seconds to make a good impression.

You have just 7 seconds to make a good impression.  Your visitors will have already judged your site in that time....

Navigation is crucial to your websites success

Navigation is crucial to the users experience on your website. Whilst Content is King, if they can’t find it easily it becomes the Joker.

The impact of professional and relevant photography in web design

Good quality photographs on your website tell a story like nothing else and can spark emotion with your audience which keeps them engaged with your site.

The importance of responsive web design

Mobile users deserve the same quality of Browsing Experience as desktop users and seeing as though more people view and search for websites on a mobile device it is now more important than ever to make sure your website is responsive or optimised for mobile devices.