Why Your Google Ads Cost More in 2026 — And What AI Search Has to Do With It If your Google Ads budget is buying fewer leads than it did a year ago, you’re not imagining it and you haven’t done anything wrong. Cost per click across most industries is up...
5 Signs AI Has Stopped Recommending Your Business Every week I run a simple test on local businesses. I ask ChatGPT or Gemini “who’s the best [their category] in [their area]?” and see if the business shows up. More than half the time, they...
Why Getting Recommended by AI Isn’t a One-Time Job Something has shifted in how people find local businesses this year, and most owners on the North Shore haven’t noticed yet. When someone needs a plumber, a dentist, a bookkeeper, or a coffee shop, they...
When Customers Ask AI for a Recommendation, Are They Recommending You? Here’s a quick experiment. Open ChatGPT, Gemini, or Google (with AI Overviews turned on). Type in a question the way a customer would – “best [your business type] in [your...
How Small Businesses Can Achieve Their Business Goals Through Digital Marketing Small businesses have more opportunities than ever to grow and compete with larger companies. Digital marketing provides cost-effective strategies to increase brand awareness, generate...
