Why Your Google Ads Cost More in 2026

Why Your Google Ads Cost More in 2026

Why Your Google Ads Cost More in 2026 — And What AI Search Has to Do With It If your Google Ads budget is buying fewer leads than it did a year ago, you’re not imagining it and you haven’t done anything wrong. Cost per click across most industries is up...
5 Signs AI Has Stopped Recommending Your Business

5 Signs AI Has Stopped Recommending Your Business

5 Signs AI Has Stopped Recommending Your Business Every week I run a simple test on local businesses. I ask ChatGPT or Gemini “who’s the best [their category] in [their area]?” and see if the business shows up. More than half the time, they...
Getting Recommended by AI Isn’t a One-Time Job

Getting Recommended by AI Isn’t a One-Time Job

Why Getting Recommended by AI Isn’t a One-Time Job Something has shifted in how people find local businesses this year, and most owners on the North Shore haven’t noticed yet. When someone needs a plumber, a dentist, a bookkeeper, or a coffee shop, they...
AI Search Visibility Audit – Why it’s so important.

AI Search Visibility Audit – Why it’s so important.

When Customers Ask AI for a Recommendation, Are They Recommending You? Here’s a quick experiment. Open ChatGPT, Gemini, or Google (with AI Overviews turned on). Type in a question the way a customer would – “best [your business type] in [your...
Achieve Business Goals Through Digital Marketing

Achieve Business Goals Through Digital Marketing

How Small Businesses Can Achieve Their Business Goals Through Digital Marketing Small businesses have more opportunities than ever to grow and compete with larger companies. Digital marketing provides cost-effective strategies to increase brand awareness, generate...