Why your website is so important

Why your website is so important

Why your website is so important to your business Running a business is a constant battle and you need all the help you can get.   Your website needs to be your best friend in business.   It needs to bring you more business, give you credibility, and make a good first...
The psychology of Call to Actions

The psychology of Call to Actions

The psychology of Call to Actions A “Call to Action” (CTA) is a fundamental element of every website page.  When a visitor comes to your website they need to be told what to do next.  Without a “Call to Action” they will wonder off and you will lose the chance to...
A step by step guide to keeping your content current

A step by step guide to keeping your content current

A step by step guide to keeping your content current Your website is usually the first interaction your potential customers have with your business, so you need to make a great first impression.   Broken links, stale and out of date content, poor quality images are...
Video backgrounds on websites can add excitement

Video backgrounds on websites can add excitement

Websites don’t need to be static!   Adding video backgrounds make visiting your website a moving experience.   Websites aren’t print so you can have the flexibility to include video as part of your uses experience and now with HTML5 it has become easier to create a...
Quick User Experience study for your website

Quick User Experience study for your website

Companies spend thousands of dollars performing User Experience (UX) tests on their websites to make sure that it works to its full potential.  This is not always possible for smaller businesses so here are a few tips that can alert you to user experience problems for...
How to Capture Attention and Convert Visitors

How to Capture Attention and Convert Visitors

When a visitor comes to you website you have roughly 0.05 seconds to make an impression. 50 milliseconds to convert a visitor and make them stay. This all happens before they have read a word of text so you have to capture their attention with non verbal signs. You...