Digital Marketing News

Pretend you’re a customer… Its predicted that by 2020 people will self manage 85% of their relationship with a business online without talking to a real person. Put yourself in your customers shoes and see how easy it is to do business with you.

I often get asked “Why would someone want a WordPress when they could get one of these DIY websites cheaper and quicker”?
My answer is usually… “If you cut your own hair, the front can look okay, but the back will be a disaster”

Running a business is a constant battle and you need all the help you can get. Your website needs to be your best friend in business. It needs to bring you more business, give you credibility, and make a good first impression.

A “Call to Action” (CTA) is a fundamental element of every website page. When a visitor comes to your website they need to be told what to do next.

Your website is usually the first interaction your potential customers have with your business, so you need to make a great first impression.

Websites don’t need to be static! Adding video backgrounds make visiting your website a moving experience.

Companies spend thousands of dollars performing User Experience (UX) tests on their websites to make sure that it works to its full potential.

When a visitor comes to you website you have roughly 0.05 seconds to make an impression.
50 milliseconds to convert a visitor and make them stay.

8 Tips to make sure users will stop and read your website content

Mobile users deserve the same quality of Browsing Experience as desktop users and seeing as though more people view and search for websites on a mobile device it is now more important than ever to make sure your website is responsive or optimised for mobile devices.

When selling your products or service online you need to be sure you have designed your website with your customer in mind.

Your “Call to Action” is how you ask for the sale. How effective is yours?

You have just 7 seconds to make a good impression.  Your visitors will have already judged your site in that time.
Poor load time, crazy colours, bad logo and layout, popups, confused navigation can all play a factor in your websites first impressions.

Navigation is crucial to the users experience on your website. Whilst Content is King, if they can’t find it easily it becomes the Joker.

Good quality photographs on your website tell a story like nothing else and can spark emotion with your audience which keeps them engaged with your site.

Mobile users deserve the same quality of Browsing Experience as desktop users and seeing as though more people view and search for websites on a mobile device it is now more important than ever to make sure your website is responsive or optimised for mobile devices.